Google is recognized as the giant of the internet search engines.

Ask any internet marketer, whether they’re PPC or affiliate based and they’ll tell you how incredibly powerful the number one post on Google really is.

Rather than slaving with paid advertising campaigns, confusing underground marketing strategies and other needless work. Ranking number one on Google can give you massive exposure without the requirement to brand yourself.

The only problem? The competition .

While Google is the giant of search providers, it’s by far the most competitive and difficult of the major search engines and as a result it’s the hardest to get good rankings on.

What’s the alternative?

Instead of fighting to rank on Google, it’s often more time well spent to take on a “different” SEO campaign. By targeting other networks like Yahoo and MSN, you can see the results that you want even quicker than through Google.

Here are five great ideas for your alternative SEO campaigns:

#1 – The rules still apply, but not completely!

An alternative SEO campaign isn’t your invitation to break every rule for high page ranks on Google. While there are minor differences between all the major search engines, the fundamentals of SEO are constant across all different types of search providers. Don’t think that just because Google isn’t your number one goal, it’s something that you can completely ignore.

#2 – Some search providers are more valuable than others.

While Google is the online giant, it’s known amongst marketers as a tough search engine to market on, due to the completely different demographic that uses it. While Yahoo and MSN don’t have the reach that Google does, they deal with different demographics completely. If you need to supercharge your marketing campaign, take note of which search engine provides the best audience for your product.

#3 – Be creative, not sluggish .

When you’re undertaking a different SEO Marketing plan, you need to make sure that your marketing ideas are razor-sharp, optimized and miles ahead of the competition.

The power of differential SEO is so strong because so few people decide to take advantage of it. When you’re creating an entirely new strategy, make sure you don’t leave any loose ends that end up compromising your entire campaign.

#4 – Study the search dynamics carefully .

This one is absolutely essential when you’re targeting different search engines.

While the primary rules of search are relatively consistent, the dynamics and superficialities of each engine are slightly different and unique when looked at in a big picture. Instead of treating every search engine the same, look for the minor differences that could cause your rankings to appear differently and tweak your tactics to match them.

#5 – Always pick the best, long-term network.

How often does this get overlooked in the marketing world?

With so many marketers chasing what’s hot today, it’s important to step back and look at things in a global and long term perspective. What’s the best now might not be in a year’s time and your choice in SEO should reflect that.

Always be flexible and ready to adapt at any given moment.

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