SEO can be a complicated subject and certainly there is a lot of confusion as to how to optimise a website but if you follow some basic seo tips you can rise above the competition. Note the more websites competing for position, the harder it will be to reach the top ten.

These basic seo measures are not going to replace an SEO consultant however they work well for most small businesses especially when optimising for quite specific products and/or localities.

SEO Tip 1: Research the keywords (search terms) you want to rank for. These are the search terms used by your customers and be specific, if you sell ‘novelty bath sponges’ then don’t think of ‘sponges’ as a keyword!

SEO Tip 2: Stick with the simple approach and target one or two keywords per page, reserve the more important ones for the homepage.

SEO Tip 3: If it makes sense then combine a couple of keywords in a title, for example you might decide to target ‘novelty bath sponges’ and ‘children’s bath sponges’ on a single page with a combined title of ‘Children’s Novelty Bath Sponges’.

SEO Tip 4: Use the sites other pages to target the other search terms you identified. Maybe you sell ‘novelty bath toys’ too? That should be the focus of another page.

SEO Tip 5: The most important factor is to use the keywords as the page titles on those individual pages. The Meta Title that is. If you are not familiar with it ask your webmaster to do this for you.

SEO Tip 6: Stay specifically on the pages subject matter, if the page is about novelty bath toys, then talk only about novelty bath toys on that page.

SEO Tip 7: Try to use the keywords as navigation links, so a link to your page about ‘boys bath toys’ would use those very words as the clickable link text (anchor text) where you are linking to it from another page.

That’s a great start, some of the you can do to help get your site listed near the top of the engines. If you need to be certain the site will rank well there are a few more measures you can take, see more: small business seo.

Results will vary depending on how competitive your niche is but, those simple optimisation tips above may well be enough to get you listed well in the search engines – enjoy!

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