In its infancy, the World Wide Web consisted of some thousand web sites that provided info to the public. As it grew, businesspeople started to see the potential for ecommerce and the need of having portals for information, goods, and services, and enterprise capitalists poured billions of dollars into companies that appeared poised on the brink of success. In the late 1990s, of course, the dot-com bubble burst, and only some shining stars, like Amazon and Google, remained as Internet powerhouses.

The Democratization of the Web

Now that the Web has entered adolescence, new developments have emerged. The most acceptable word to explain the relationship folks now have with information is “democratization.” To a great extent, individuals are no longer looking to credentialed specialists for information – they’re looking to one another. This is evidenced by the whole lot from recommender techniques for ecommerce sites (“rate this product” and “what people like you consider this movie,” for example) to the proliferation of blogs. The mainstream news media typically takes its lead from stories uncovered by bloggers, and has entered the fray by having columnists and pundits maintain blogs on even the most prominent news sites. This democratization of data is often recognized by traditional media, most notably on the end of 2006, when TIME Magazine named “You” as Person of the Year.

The Rise of Video

There’s little doubt that the Web has leveled the playing field, in that millions of people have the power to publish their opinions, research, and virtually anything on the Web. But as the Internet continues to evolve, it’s clear that video is emerging as the new medium of alternative for communication. The conventional news media is counting on citizen-journalists to offer footage taken with digital cameras and cell phones for on-the-scene action. Bloggers are increasingly turning to the video blog and video podcast to precise their views. Some persons are going beyond the YouTube video phenomena and are utilizing video as part of their social networking pages and sites. And many are even bypassing conventional media altogether and interesting in dwell broadcast to express their views and construct an audience.

What’s Next?

Although the Web is consistently morphing and changing, specialists agree that video will emerge as the key component of just about all on-line information and communications. Because an increasing variety of people have high-speed Internet access, most computers are actually sold with built-in webcams, and most cell telephones and digital cameras are able to shooting videos, video will develop into even extra ubiquitous. Video e-mail is emerging as the following new technology, and experts are forecasting that people will begin to use the Internet differently. For example, instead of utilizing a wide range of websites and functions to do a video blog, a video podcast, social networking functions, and video email, folks will use a single, safe product that may allow them to everything in one location. Like a virtual studio, these sites will give even those without a high diploma of technical knowledge the power to create and publish video in a wide variety of formats.

It’s telling that the “netpreneurs” are finding business opportunities that will allow them to capitalize on this side of the Digital Age. There’s little question that video is the wave of the future, and that those who are getting in on the bottom floor are effectively positioned to reap vital financial rewards.

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