The Next Wave corporate video found at http://www.youtube.com/watch?v=8LV9eiN5zSQ is a, textbook style corporate video, notable for its well executed consistency. Nevertheless, it demonstrates the importance of that old adage that “the media is the message. While the video presents the major accomplishments and innovations of the company in the last years. And while the video presents impressive statistics, and exciting names of company customers and products, the message of this video, that the company is an ongoing thriving enterprise, with reason for solid optimism is actually conveyed via the style of the media presentation.

The most obvious component of this video’s style is the heavy metal instrumental solo which plays throughout the video and lends to it a sense of intense activity, and industry. The words of the narrator, who emotes a feeling commitment to and pride in the company’s accomplishments, also provide unity to the presentation.

While the motion graphics are not extraordinary, they are consistent, and, like the music, present a stylistic unity, which makes for easy viewing. What is notable about the motion graphics is the use of variations in stylistic presentation and design of the captions. Captions appear throughout the video especially in support of the narration. However the captions consistently vary in color, in direction of entrance and exit and in size. Frequently multiple patterns of text words move in the opposite direction of the main caption; and serve as a type of textural background for the main caption.

The moving captions and continual rhythm of the musical background convey the intense activity of Next Wave, a leader in wireless communication. The ever changing form of the text, alternating with occasional split screens and occasional muted graphics, tell the viewer, much more powerfully than the words do that Next Wave is constantly moving, constantly adapting to the rapid paced world of wireless technology.

And as we watch the changing patterns of words bounce on and off the screen in evolving designs, we come to believe the company is capable of the continual new research and product development the text says they are accomplishing.

At the same time, realistically, some viewers of any corporate video need statistical and factual assurances that the company is thriving and the video provides plenty of that within the rich narration, that accompanies it.

The lesson this corporate video teaches is that great potential power that can be unleashed when the style of the media presentation effectively lines up with the content of the text.